Seller's Guide

Bespoke Service. Our Level of Performance is Unrivaled.

Let Erika & Co handle every detail - serving you from listing preparation to closing.

When selling your home, it is unlikely a buyer will simply find your front door. In most cases, you have to bring your home to the buyer. Effective marketing and on-target pricing ensure that your property receives maximum exposure to attract a ready, willing, and able buyer. The appearance of your home, a buyer’s first impression and home prices in your neighborhood all affect the sale of your home. As your listing team, Erika & Co will help you present your home for sale with an optimum position in the marketplace.
As long-time REALTORS and residents of the Triangle, including being Past President of the Orange Chatham Association of REALTORS, Erika & Co has extensive knowledge of our marketplace.

Having marketed and sold all of the homes in Southern Village when they were sold as new construction and now as the top REALTORS in the neighborhood, Erika has considerable expertise selling homes in the village. A resident of Southern Village since 1996, Erika designed and built two custom homes in the community.

Listing and selling over 1500 homes, Erika & Co adeptly sells new and resale fine homes throughout Chapel Hill, Carrboro, Hillsborough, Durham and Chatham County.

Here is a general step-by-step guide to what, in practice, is a very personalized process:



- Erika will tour your home and discuss the property – including any improvements.

- Armed with information about comparable properties you will receive a snapshot of the current market.

- Erika will present a comparative market analysis along with a proposed selling price range for your home.

- What you do to prepare your home for sale is crucially important. An experienced interior designer, Erika's personal residence has been featured in national and local periodicals. She enjoys utilizing her eye for design to minimize investment and maximize your return on the sale of your home. Erika will discuss recommendations on readying your home for the market. Suggestions will range from painting and carpet cleaning to yard work. We will happily provide names of trusted tradesman, arrange for estimates as well as schedule and oversee the work. Partnering with you, whether your home is vacant or occupied, Erika & Co will set a date to personally work in your home to streamline and style your residence. Builders use model homes for a reason. It is easier for buyers to envision themselves in a well taken care of home where furniture and accessories are placed to their best advantage.

- Erika will go over the plan to effectively market your residence.


We Become Experts in Your Home. We Make It a Point to Know Every Detail, Technology, and Aspect of the Floor Plan.

Each property has its own targeted marketing plan which may include the following.

- Your home will have a comprehensive feature in the Triangle Multiple Listing Service, only available to real estate brokers, and, via strategic partnerships, will be showcased through hundreds of powerful online channels.

- Your home, with photographs, ariels, video tour and a link to the property brochure will also be prominently featured on

- A white post with elegant black and white hanging for sale sign will be placed in your front garden.


to Sell a Home Is to Share Its Story.

- A professional four color multi-page brochure with clickable links and detailing all of your homes selling features will be created for your residence. 

- The brochure will be uploaded to an email friendly template and sent to all local real estate agents with a clever, attention-getting theme.

- An oversized postcard with large images will be mailed to a select demographic.

- Personal follow-up after each showing will provide feedback we can use to gauge the impressions of the marketplace.

- Since the market is ever-changing, we will keep you abreast of changing market conditions, such as other competing homes on the market, always maintaining a proactive position.


We Specialize in Creative Solutions and Get the Job Done.

- Once an offer is presented, you will be counseled on the terms of the offer along with response recommendations. After formulating our terms, negotiation with the buyer’s agent will commence until we come to agreement. Being an integral part of our local real estate community for decades, along with having professional relationships with the real estate brokers in our marketplace, greatly facilitates positive transactions.

- Once we have an executed purchase agreement, the buyer will conduct their inspections and submit a repair request. Upon receipt, we will obtain estimates from reputable tradesmen, formulate and then discuss our response to the buyer.

- If any repairs are agreed upon, we are happy to schedule and coordinate the work.

- From time of contract to closing, we handle all communication between you and the buyers plus ensure all terms of the contract are adhered to.

- We coordinate with the closing attorney to ensure all documentation is in order prior to settlement.

If any surprises rear-up throughout the process, Erika & Co is steadfast by your side with the goal of resolving any issues to your satisfaction.

- At the closing table and beyond every effort is made to serve your best interests. As a sounding board, a resource, a confidant and a real estate expert, the goal is to earn and keep your trust and respect.

Erika & Co is continually the leading team in our market because we have so many repeat clients and personal referrals. We handle each home sale as if it is our own home. Our track record is the testament to our dedication. We’re all about actions that speak for themselves.

Our Clients Say It All


Work with the Best

We love what we do, are passionate about real estate and pay close attention to all details to ensure clients have the utmost positive experience. We believe in teamwork and blend extensive real estate knowledge, professionalism, honesty, and integrity to deliver exceptional service. Your success is our success. There are many choices in real estate, why not choose the best.

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