Broker, REALTOR®
What should my clients know about me? For starters, I am a native Chapel Hillian, a UNC-Chapel Hill graduate, and I absolutely love this town. Over the years I have lived in New York, Boston, and Milan, Italy. When the time came to raise my family, however, I did what so many people do every year: I chose Chapel Hill.
I have 15 years of real estate experience and I continue to love what I do because showing Chapel Hill to others is another opportunity to talk about a place I care about and with which I am deeply connected. Chapel Hill offers so much to so many. Our diverse neighborhoods, cultural events, public greenways and parks, our vibrant nightlife and restaurants, and, of course, the University all add to what makes this town such a pleasure to share with others.
My real estate career began in 1998 as part of the award-winning Southern Village sales team, led by Erika Buchholtz. For five years I had the opportunity to list and market some of the most beautiful custom homes in the Triangle. My Southern Village years were priceless experience in new construction sales and marketing practices. Of all the things I learned during this time, the most important was how to provide the very best customer service for every home buyer. These lessons were meant to last a lifetime.
In 2003, when Southern Village was complete, I began my general brokerage career, carrying with me the commitment to exceed my clients’ expectations for excellent service and expertise in our market. I believe responsiveness, careful listening, and attention-to-detail go a long way to making your home buying experience the best it can be. In 10 years of general brokerage, I consistently ranked in the top 1%-3% of Prudential Carolinas Realty-Berkshire Hathaway agents nationwide.
Family, work, and physical fitness are how I stay centered. The common denominator in all my pursuits is the need to be challenged, to be productive, and to seek personal bests in all aspects of my life. I hold a 3rd-degree black belt in taekwondo and have extensive experience teaching children and adults martial arts, including my own children, all three of whom are also black belts. When I am not selling houses I am with my family or in the gym. My children bring new joys and experiences daily. Martial arts and fitness training are all about pushing through to the next level. Real estate is challenging and ever-changing.
Home is at the center of our lives, and the search for and purchase of your home matters to me. Simply put, I love my work. I attribute my professional success to the fact that I know my market, I care about my clients, and I take my work very seriously.
Passion plus expertise bring winning results. I look forward to meeting you.
Broker, REALTOR®
To the Point about Elena: Professional problem solver who always adds a dollop of fun. Mistress of catchy one-liners, Elena is a pleaser and bestower of random acts of kindness. Incredibly responsive and there-for-you in every way, she gets it done while bursting with new, better and clever ideas.
Elena, a graduate of UNC Chapel Hill and award-winning graphic designer, began her career in residential real estate in 2001. As Chief Catalyst & Ambassador of Buzz for Erika & Co, she is responsible for herding cats and dynamic firework displays. Her specialty is engaging her creativity and eye for stellar design to ensure Erika & Co listings steal the spotlight. From brochure creation to broker-to-broker marketing and beyond, Elena’s open mind and fresh ideas achieve great results for clients.
While getting a buyer’s attention is the all important first step, being on top of every detail is how we make big things happen. With a knack for conceiving systems that work and an aptitude for technology, Elena’s hand can be felt in every smooth step of the journey to sold. From beginning to end, Elena taps into her funny bone and degree in psychology to ease sellers through the process with knowledge, understanding and wit.